What’s the crowd like at HARD Summer?
The crowd at Hard events is usually college aged fans of the EDM genre. You must be 18 to attend the festival and the event really is geared towards the more youthful generation. Hard Events do not usually have the same amount of “frat boys” or generally agro dudes that you see at Coachella or EDC.
This is a pretty diverse population of EDM fans given the location and scale of the festival itself. You shouldn’t be surprised to see many of the California locals, some that are admittedly not die hard fans of the artists, roaming the grounds. The spectacle in the midst of downtown Los Angeles definitely has a tendency to draw a crowd.
As HARD Summer continues to grow annually, the draw for east coasters and international fans is relatively small. The majority of the crowd is composed of EDM fans from the area — college aged kids arriving in droves from California, Arizona and even northward from Oregon. The fashion is sadly straight out of the pages of Urban Outfitters here, but the crowd are generally engaging people looking to cut loose for a couple days. We’ve never had a bad experience blending in with the locals.