The bed and breakfast industry is thriving right now, thanks in large part to the sheer amount of technology available. 

The business principle remains the same — offer great value to your customers. 

Fewer things add value to your customers like discounts, promotions, and gift certificates. With a little bit of technology and some savvy, you can make your own gift certificates for your bed and breakfast. 

Use the tips below to serve you so that you can create some gift certificates that are worth your while. 

1. Sweeten the Pot and Make the Deal Worth Your Customers’ Time

First things first, you need to make sure that whatever deal you’re offering is worth it. 

If the gift certificate is for a free item or discount, be sure that it is both attractive to the customer and cost-effective to your business. For instance, if you have a bed and breakfast, things like all you can eat pancakes or bottomless mimosas can be huge for your business and attractive to your clients without breaking the bank. 

Think about it from this point of view first, so that once you create a gift certificate to actually carry it out, you’ll know that you’ll have a great plan of action. 

2. Check Out Some Templates and Make the Actual Gift Certificate Attractive

Once you’re ready to move forward with a gift certificate, start by exploring some templates. There are several gift certificates templates from Adobe Express that you can use. 

Play around with things like color schemes and fonts, and try your hand at creating it until you get the work that you need. 

3. Market the Gift Certificate and Get the Word Out

Once you’ve used a template and created a wonderful gift certificate for your bed and breakfast, you’ll need to spread the word about it. 

Market it on social media sites and let people know that you have a great discount that they can take advantage of. In terms of the design, be sure that the certificate also has your branding in place so that people recognize your company. 

You’ll need to have a dynamite logo in place that will work well for your branding needs. Work with an artist that can help you with this, and be sure that it is consistent with the rest of your branding. 

This goes a lot further than simply throwing out a promo code because it helps you with your marketing efforts and makes your company have a better connection with the public for the long haul. 

Make Your Own Gift Certificates For Your Bed and Breakfast

As you can see, you can make your own gift certificates that will serve your bed and breakfast well. 

Your business will live and die based on your ability to handle these sorts of details. Thankfully, there are several templates that you can turn to in order to create the perfect gift certificates. 

Use these strategies to get the help that you need. Consider these points to take your business to the next level.